VCGM - Affluent, Head of Priority & Premium Banking and Branch NetworConsumer, Private and Business Banking
Name: Ayesha Abbas
Title: VCGM – Affluent, Head of Priority & Premium Banking and Branch NetworConsumer, Private and Business Banking
Organization: Standard Chartered Bank – UAE
Ayesha Abbas joined Standard Chartered Bank in Feb 2019 as Value Centre General Manager, Priority and Premium Banking in the UAE, also covering Pakistan, Oman and key African markets. In her role, Ayesha is responsible to design and deliver on Standard Chartered Bank’s growth agenda by setting up and driving best in class Affluent banking proposition. Ayesha runs Standard Chartered’s multi-channel Distribution teams, Product and Proposition; also covering International Corridors. She is a key member of the Consumer, Private & Business Banking Team, and is instrumental in setting up the banks refreshed growth strategy with a special focus on client experience, process streamlining, digital transformation and distribution models.
Prior to joining Standard Chartered, Ayesha was with HSBC where she spent the last 18 years of her career. During her solid tenor with HSBC, Ayesha worked in Country, Regional and Global roles within Premier Wealth Management and Private Banking space. She maintained her consistent spot in the regional and global talent pool. Her last role in HSBC was Regional Head of Premier & Wealth Management Sales covering Middle East, North Africa and Turkey. In her role, she owned, designed and delivered the banks’ affluent strategy in terms of Financial performance, Customer Experience, People Development, International Corridors, Governance and Process Enhancement.
Ayesha is a member of Standard Chartered UAE’s D&I council and is their Gender ambassador to promote diversity across all business and functions. She takes keen interest in helping raise awareness about the importance of diversity in organisational development. She is an avid traveller and spends a good part of her holidays in hiking and forest walks.